Meta’s Muse Eats into Instinct’s Early Lead
The personal AI agent war is upon us. For weeks now, tech insiders have been drooling over Instinct, a months-old startup that works as a chat box on WhatsApp or iMessage and books tickets, finds apartments, sends emails, and cancels subscriptions, all for free so far.
But even as Benchmark-backed Instinct reportedly seeks a $10 billion valuation, Meta is nipping at its heels.
Meta’s Muse, launched last week, connects to each app on your phone and can run the mundane parts of life with its own browser. The browser is visible on your screen, while Instinct runs everything on its backend, with only a chat box visible to you.
Instinct has the happy problem — but problem nevertheless — of slowing answers due to capacity constraints, as we’ve experienced along with many others. Meta is aiming to capitalize.
Vijay Rayapati, who runs Atomicwork, an AI rival to ServiceNow, said Muse feels faster and he is using it much more than Instinct, a sentiment echoed by many on X. Muse also works on “isolated compute,” Rayapati said, making it faster and more reliable for privacy purposes, compared to Instinct which distributes compute across users.
Both companies also have to compete with Town, backed by Andreessen Horowitz and Forerunner Ventures.
It is obviously far too early to call any winners, but Meta’s entry, and early success, shows the power that Big Tech incumbents still enjoy.
Instinct’s 23-year-old CEO Noah Shinn, who seems to communicate with the world mainly via X, is rolling out new features at breakneck speed, though he doesn’t acknowledge the competition. In recent days, Instinct can now make phone calls, and talk to your friends’ Instinct agents to coordinate plans, taking it deeper into people’s lives.
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