The way you sell to Nigerians can never be the way you sell in the Ghana & Cameroon market
And the way you sell in the Ghana & Cameroon market can never be the same way you should sell to Kenya, Zambia, South Africa, & co
Learnt the hard way, but thank God I was fast to adapt.
You fail at messaging because you're copying American scripts and applying it to Nigerian markets.
In Nigeria: ''Get Additional Source of Income'' is a stronger message than ''Quit your 9-5'' - which is a strong message in the American market where people are paid by the hour.