Excited to share that we’ve surpassed 150M @youtubemusic and Premium subscribers globally. 🎉 We’re continuing to give people more choice, enhance the premium product experience and create more value for our partners. Thank you to our teams across @YouTube who keep pushing what’s possible, and to our community of viewers, creators, artists, and partners around the world who helped us reach this milestone.

Now on Creator Insider on YouTube: @chucky @hitsman talking all about dynamic thumbnails, video AB, packaging, retention across videos, and what it all means for the algorithm. Go watch!

My favorite part: Live is now right there in the @YouTube top nav!

FYI: YouTube is updating the recommendation system to further prioritize original Shorts and reduce the reach of channels primarily aggregating or re-uploading other creators’ clips without significant changes YouTube’s goal is to connect viewers with videos they find genuinely valuable and ensure creators publishing original content have the absolute best chance to grow and succeed If you just love another creators’ video and want to get it in front of your audience, share it on your channel’s post tab, so everyone can watch the original If you’re inspired by another creators’ clip and want to remix it or use it as the launching point for your own work, make sure you're adding real, distinct value all your own Not just VO descriptions of what’s happening on screen, minor technical edits, or template-based bulk changes. Bring your unique perspective, vision, commentary, analysis, and story telling to the conversation - craft your own, original content that will give you the absolute best chance to grow and succeed. If your channel was previously aggregating or re-uploading and you shift towards original content, the recommendation system will re-evaluate reach,

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RIP @androidcentral , at least you will join @iMore @anandtech in the halls of tech site Valhalla!

Where @PaddyG96 @ahanif dive deep on @YouTube Video A/B testing, Ask Studio, Dynamic Thumbnails, and how creators can use them to learn about our audiences and build our skill youtube.com/watch?v=j7GtybYc…

Where @ColinandSamir sit down with @MKBHD @JennyHoyosLOL @chucky @PaddyG96 @troyesivan @Jshap_bar and @nealmohan to dive deep into all the new #MadeOnYouTube features youtube.com/watch?v=pbUkedxJ…

Where @ColinandSamir ask @MKBHD and @PaddyG96 how to get the most out of video A/B testing youtube.com/shorts/Hqxw28i2p…

Where @ColinandSamir ask @PaddyG96 how to get those first 1000 subs on today’s YouTube youtube.com/shorts/shCysk8XO…

Where @colinandsamir ask @chucky from @mrbeast how to go viral on today’s YouTube youtube.com/shorts/83I8zccLJ…

Where @ColinandSamir ask @Jshap_bar @chucky how they’ll be using dynamic thumbnails youtube.com/shorts/uEbfycGEL…

Where @ColinandSamir ask @nealmohan his advice for @YouTube ! youtube.com/shorts/JtZ2mHqmZ…

#MadeOnYouTube 2026 - the latest announcements and features for creators and viewers Watch it now! youtube.com/playlist?list=PL…

🚨 Huge update: YouTube just announced video AB testing, thumbnail generation & more. I’m here in the YouTube offices in New York… and they’ve just made their biggest update in years. Here’s the 3 changes I am most excited about + my take as a strategist running some of the biggest channels on youtube: 1. Video AB testing YouTube is going to allow you to upload three different versions of a video now (starting with shorts and then rolling out to more) and test them over a period to see which gets the best watch time. My take: I am so excited by this and it feels like something we’ve all wanted for years. How often are you stuck between two different intros, or two different ways of ending a video? Now having the ability to get real data back is insane. I am going to heavily use this with intros. 2. Dynamic thumbnail testing for different audiences YouTube will now actually dynamically test different thumbnails with different audience segments. Allowing you to have different packaging for your returning viewers vs casual/new. My take: This is very interesting. Current AB testing for thumbnails essentially helps you find the best thumbnail for the biggest majority of your viewers… but that isn’t the best thumbnail for every segment. A core viewer might click on something very different to a brand new viewer. I think this will allow creators to print more views and test new styles that previously might have never won in the test. 3. Thumbnail generation in YouTube studio Directly in your studio you will have an ‘ask studio packaging assistant’ that can analyze your video and past performance and generate thumbnails (and titles) for your video. My take: This one’s been coming. The interesting thing for me is that when presenting this, youtube said something very interesting: they will match your style. This is the hardest step when using most Ai thumbnail generators, so if they can pull this off… could change the game. Really excited to see how these new features work. Youtube shared that they will be tested and rolled out in the coming months.

And that’s a wrap! Hit up Creator Insider on YouTube later today to watch along! #MadeOnYouTube

Use Ask Studio can now make you a media kit, Shopping Affiliate Program now in 35 markets - now product tags will update with local offers in other countries so creators can earn even if viewers are watching from elsewhere #MadeOnYouTube

Community features: GIFs in comments, leave a comment on TV with voice dictation, personalized comment moderation that learns from what you moderate (coming to chat as well), direct video sharing with group sharing, in conversation video creation just for the fam, members only communities (yes!), channel memberships page to help people discover your membership, Hype with Jewels #MadeOnYouTube

Ask Studio on mobile #MadeOnYouTube

VIDEO A/B TESTING IS COMING TO YOUTUBE You can upload 3 versions of the SAME video Different hooks, different pacing, whatever you wanna test and YouTube tells you which one kept people hooked the longest so you can make it the main one For Shorts and Long Form!