Quite a few interesting notes out on
$META today - let's summarize the bullet points.
META is capturing nearly half of every incremental digital ad dollar and is projected to overtake
$GOOGL search in ad revenue by late 2026 or 2027, driven by AI systems. Recall Advantage+ at a $75B+ run-rate, GEM, Lattice etc that can drive both impressions & pricing.
Now that teen litigation overhang is clear, it opens the runway for new product launches, similar to how GOOGL rerated late 2025.
They have native consumer AI agent "Hatch" across IG/WA, premium subscription tiers, the frontier "Watermelon" model, custom MTIA silicon, and Meta Connect announcements.
At roughly 16x NTM EPS, the stock trades ca 25% below its historical average and does not price in $10+ in potential incremental EPS from new AI, subscription, agentic ad tooling, and enterprise compute call options.