Strategy, not spin. Vox Optima is a nationwide #SDVOSB & #WOSB full-spectrum #PR, #mediarelations & strategic/integrated communication firm.
Albuquerque, NM
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MT @Frank_Strong: Silicon Valley's decision to try to ramrod these projects through is not going well. Who could have guessed? Dunning-Kruger at its finest ... Clueless about PR the minute they get outside of tech.
Americans’ views of #datacenters have turned more negative
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Salary Survey 2026: Pay is stagnant. Workload isn’t ~ @AllisonLCarter | ow.ly/Q4ao50ZQBM0 @RaganComms
"The findings describe a workforce that isn’t in crisis, but isn’t feeling confident either."
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MT @scott_benson: New parasite SEO: black hats publish public Gemini/NotebookLM pages and let Google index them — ~12k spam pages (sex toys, peptides, coupons) now live in Search. Google's own AI spamming its own results ... via @rustybrick
ow.ly/Ga3y50ZQAK7
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MT @Forbes_Agency: The New Rules Of #Trust: Why Credentials Alone No Longer Win The Room ow.ly/YCwp50ZQAnX ~ @nataliaand of @VisevenMarTech
"A confident answer to an unscripted question tells an audience more than a flawless answer to a planted one."
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Building Your #PersonalBrand Through Content: A Practitioner’s Guide | ow.ly/L63M50ZQAYs @StratCommun
"... a personal brand is built by an individual for themselves: to establish authority, attract opportunities, earn trust, and be known for something specific ..."
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Sia Papageorgiou: AI Has Made It Easier Than Ever to Look Strategic | ow.ly/Hho550ZQ9uI
"AI is getting very good at producing the things communication professionals have traditionally produced ... What it can’t do is turn a poorly understood problem into a good strategy"
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Courtney Blackann: The future of communications runs on trust. Here’s what crisis leaders say matters now | ow.ly/O8Il50ZQaYg @PRDaily
“Earn trust when things are calm, so you have something to lean on when they’re not (calm),” (Danielle) Grossman said.
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How to Grow a #Podcast: Find Your Niche, Land Big Guests & Get Paid ~ Rayson Choo | ow.ly/s5Pj50ZQ9Xz @LinkedIn
"Guest 10 can help you reach Guest 30. Guest 30 can create credibility for Guest 70 ... Your guest list becomes a credibility ladder."
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MT @tomfishburne: "Marketing Funnel Vision" - ow.ly/u6AX50ZQ9Hk
"... #marketing “funnel vision” can cause us to completely misread the customer and miss opportunities. They can ignore the complex needs of individual humans who don’t think about brands very much ..."
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Steven Bonnard ~ How Do I Start a #Podcast On YouTube? | ow.ly/weUJ50ZQaug @TheLowerStreet
"...building a successful YouTube podcast takes time and consistent effort. Analyze your promotional tactics, adapt to viewer feedback, and refine your content continuously."
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A change communication plan people can actually use | ow.ly/NtMC50ZQ8N8 Innovation & Change
"A useful change communication plan starts with the questions people need answered to do their work."
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YT Algorithm September 2026: How It Works & Optimization Tips ~ Om Prakash Jakhar | ow.ly/5BSv50ZPIBt @socialpilot_co
"YT introduced a “New Viewer Attraction” metric in 2026, measuring how effectively a video brings in viewers who have never watched the channel before.
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AI Content Detection in 2026: Why “It Flagged as AI” Is No Longer Proof | ow.ly/aQpr50ZPJmN TheFutureBuzz
"For three years, “detection” meant squinting at probabilities and arguing about thresholds. The law now demands that content carry a verifiable origin."
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MT @ForbesCommCncl: Why Marketing Teams Should Appoint An 'AI Quarterback' ow.ly/9oQU50ZPIMY ~ @aconvery of @Verint
"... an AI quarterback, a purpose-built role with oversight over AI strategy, tool sets and change management within marketing."
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Laura Chaves: 15 Best Viral Marketing Videos in 2026 | ow.ly/xoLJ50ZPHPC Vidico
"Subtle branding wins. The product usually sits behind the story or joke, so the video earns the view before it asks for anything."
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Rhino Web Studios Explains Why Local SEO Requires More Than Adding a City Name to a Website | ow.ly/W4SH50ZPJ3B @MarTechSeries
"... seeking visibility in local search results, geography is not simply a keyword. It is context established across ... online signals."
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Video Ads: Navigating Volatility for 2026 ROI ~ David Carson ow.ly/1Avf50ZPH27
"A video ad campaign can swiftly shift its focus from premium features to value propositions, or even target new demographics less affected by economic downturns."
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MT @semrush: Build SEO content that gets found, earns clicks, and keeps working across search and AI 👇
social.semrush.com/46OAm9v.
"... a social post spreads immediately, an ad drives traffic within hours. SEO content builds more slowly, but it lasts far longer."
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Did an #AI really try to break free from human control? ~ @MetallicaMVP | ow.ly/xSNm50ZPaFc @Malwarebytes
"Basically, the unreleased models showed undesirable behavior during testing that echoed some of what we had already seen in the Hugging Face incident."
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