$1M+ solo business. I distill the principles behind a 7-fig one-person internet empire. Exploring how far one person can take it. All my sidequests → @iampascio
Field guides to get an edge →
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- Followers 25,768
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Comparison is the self-destructive art of continually relocating the finish line while you're still running.
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Ambition × Identity × Leverage × Creation.
If any one of those is zero, the whole thing is zero.
That's why you're stuck.
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Corporate habits I had to unlearn:
• Working just to look busy
• Needing permission to take a break
• Seeking consensus before deciding
• Measuring effort instead of output
Unlearning this is the highest leverage skill you can learn.
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Pascal retweeted
Americans think taking three weeks off work means you are either rich, unemployed or going through something.
In Europe, people just call it summer.
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Pascal retweeted
This is 50 Cent.
A drinks company wanted him to promote Vitaminwater.
He asked for part of the business instead.
Later Coca-Cola bought it for $4.1B.
Here’s how a rapper turned one endorsement into $100M:
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Pascal retweeted
You laugh at the moth chasing light, yet here you are chasing dopamine in glass.
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The strongest entrepreneurs I've met have two layers running at all times.
One that drives them forward and one that keeps them whole.
Most only build the first one.
Don't be most.
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ANTI came out in 2016 and she stopped releasing music because owning the brand pays far more than performing.
Here is how you use the internet to build real equity:
internetleverage.co/p/what-b…
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I think an underrated life decision is just who you marry in general. Carries much more weight than one would think.
Thanks for the reminder!
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Internet Leverage.
Love watching other people do it.
Love playing the game myself.
Does that count?
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Translation:
1. Build products no one believes in
2. Price them so high it makes you anxious
3. Keep iterating on the products that do sell
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I feel this advice is outdated a tiny bit.
With AI tools, any regular joe can now do the automation part without much extra affort.
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"Publishing what you actually believe is the easiest competitive advantage in business"
This is probably the best piece of advice I heard all year.
We reached $40M ARR with ~60 people and no SF office.
The biggest unlock was talking like actual humans in public.
Most people treat LinkedIn like a compliance review.
They scrub every honest opinion and write like an HR department.
Then they wonder why nobody pays attention.
When you share the real operational decisions, customers trust you and great talent reaches out.
Publishing what you actually believe is the easiest competitive advantage in business 🎯
nitter.net/lennysan/status/210251…
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Well said.
When I started, 100 people were doing the same as me.
End of year 1, three people remained.
They all have 100k+ followers today.
The rest? No idea where they went.
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