New work: All Media Is Training Data, a catalogue of works by @hollyherndon and @matdryhurst, curated by @eva__jaeger. THREAD: (1/)

'All Media is Training Data' will change how you think about the future of art. Out now via @SerpentineUK shop. Contributors include @bratton @francesca_bria @keikreutler @lizpelly @yaoeo #ryanmurdock. Ty @hollyherndon @matdryhurst @_EricHu @cbcb2000 🖤

Msg delivered in London with metamodern sincerity: All media is training data 🔄. Ahead of the catalogue launch and to promote the show @serpentineuk, you can find these spreadsheets at 99 Whitechapel, 79 Kingsland High Street and 469 Hackney Road. Design @_erichu 📈

The Call @hollyherndon & @matdryhurst

Last week I was at the @SerpentineUK press view of @hollyherndon and @matdryhurst's new exhibition "The Call - an AMAZING experience Here's the profile I wrote on the pair about the work they are doing for AI in the creative industries digitalfrontier.com/articles…

AI choirs: Holly Herndon and Mat Dryhurst on data training as art-making. A great interview with @HUObrist about how @hollyherndon and @matdryhurst are using artificial intelligence to create their artwork. It explains how they train AI and use these tools to make new and innovative pieces. By combining technology with their creative ideas, they are exploring new ways to make art. HUO: When we had our first meeting about The Call, you said the exhibition should explore the dark corridors of what it means to be an artist in the AI age. HH: We’ve taken on the challenge of trying to exhibit a machine learning model and all of its facets. We focus so much on the models and their outputs, but we often forget to talk about all the training data that goes into the models. So that’s something we’re focusing on for the show – showing the training data as art-making itself, as human-generated art-making itself. MD: We’ve been saying for many years that all media, all gestures, need to be understood through the lens of training data. All that training data is somehow incidental – it’s a new dimension that is placed on top of preexisting artworks, preexisting gestures. What if we were to train machines deliberately and see the media we produce as being a deliberate part of creating models? HH: We like to think about the training data as children that we’re sending into the future because it will be training models for decades and decades to come. Read the full article here: artbasel.com/stories/ai-holl…

Absolutely incredible AI art installation at the Serpentine by Holly Herndon and Mat Dryhurst. Best use of tech I’ve ever seen in art.

THE CALL- GPU FANS THAT SING The newly opened exhibition by @hollyherndon and @matdryhurst at @SerpentineUK shows their genius and profound understanding (and care) for AI as an artistic tool. The dedication in taking AI to the next level shines through each one of the works of the exhibition. This GPU fan installation is nothing short of epic. These simple before and after videos show us how they transformed a simple idea into a unique and breathtaking work of art 🔥🔥

rituals drive community. community drives identity. identity drives rituals. technology morphs all of the above. @hollyherndon & @matdryhurst’s work is so special because it succintly highlights many steps within that process. they have created a blueprint for how to treat artisanal AI by delivering a framework for creators and authors to exert agency over the fruits of their ephemeral labour. the call is a poignant celebration of humans coming together to contribute to something larger then themselves, all while retaining their unique characteristics. its clear that as authoriship is slowly marginalized into the UI of a chatbot, human made rituals and their resulting outputs remain as important as ever. not as a ludite bastion against techonological progress, but as conciliatory experimentation that weaves the best of our past into the fabric of our future.

It’s been an epic journey - (literally across the entire UK) - and now The Call is finally open to the public. 🌱 Special shout out to all the choirs who contributed their time, effort and energy to this experimental project. It was so much fun to work with you all! 🌱

genuinely one of the most incredible things i’ve ever seen

Our GPU organ plays music acoustically by controlling the RPM of each fan

‘The Call’ by @hollyherndon and @matdryhurst at @SerpentineUK opening last night 🥹 Congratulations, what an impressive exhibition!

From the opening of 'The Call' by @hollyherndon @matdryhurst curated by @eva__jaeger @SerpentineUK The show draws on choral singing as inspiration for new rituals in the age of AI. The beautiful physical works were an unexpected surprise 😍 #creativeAI

Our GPU organ plays music acoustically by controlling the RPM of each fan The Call is now open to the public until February @SerpentineUK in Hyde Park London

“The Call” is open to the public now in London @SerpentineUK Infinite thanks to @eva__jaeger @Ruthywaters @kayhannahwatson Vi Trinh @HUObrist Bettina Korek, Liz Stumpf, Richard Install, Zsuzsa Benke, sub, FAE, Ian Berman, Andrew Roberts, @algomus @Ircam @zqevans @cortexelation @_MichaelOswell_ @casedeclined @1OF1_art @fellowshiptrust and the many choirs who contributed their time and voices to this effort ❤️ The guiding principle of this project was to find the beauty in contributing to something greater than the sum of its parts, and nothing truer could be said about the genesis of this show. A monumental collective effort.

Morning energy omw to mysore room after a late night installing 🦾

It was fun to experiment for this @AnOtherMagazine cover shoot ♥️ To try something different @matdryhurst and I fine tuned a model on pictures of me wearing clothes and jewelry by Simone Rocha Inside we speak with @HUObrist and @eva__jaeger about our upcoming show at Serpentine Gallery anothermag.com/art-photograp…

As the media evolves, so does what we consider the art. I spent the summer on tour with @Ruthywaters, @hollyherndon & @matdryhurst staging data creation performances w/ the loveliest choristers. Soon, developing training methods as an art form will be standard practice.