7 days. 17 projects. 22 incredible humans. All in Singapore during @token2049 This one hit different. The kind of week that reminds you why you love what you do. None of it would’ve been possible without this team. People who live and breathe video. And if you’re a Web3 or AI project looking for a video crew that can plan, shoot, edit, and deliver something you’ll actually be proud of… you’re probably watching them right here. 🎥🔥

Your competitor is not winning because their product is better. They're winning because more people have heard of it. In the AI era anyone can build fast. What took six months now takes weeks. Someone can clone the core of what you built and be in the market beside you before you've finished your launch plan. The product is still a moat. But distribution is becoming just as important a one, and it's the thing a competitor can't copy in a weekend. It's also not one channel. It's five, running together. >In person, through events. >Brand content on your own handles. >People distribution, where your team posts from their own profiles, because people buy from people. >Borrowed distribution, inside communities and podcasts that already hold the attention you want. >And customer distribution, your users on camera describing the problem they had before you. Most teams treat these as stages. Content first, events later, people distribution someday. They only work as a loop. An event puts your customers, your team and your buyers in one room, which is the cheapest footage you'll ever get and the warmest audience you'll ever have. That footage feeds your handles and your team's profiles. Those profiles get you into the next room, in front of a bigger audience than the last. Miss one part and the loop stops turning. The next phase of @blockwee is exactly this: helping tech companies build distribution. We're starting with video because it's what we're best at, and scaling from there. If you're building a tech product, I'd love to sit with you and map out what you could actually be running. Come talk to me.

It’s okay guys, not everyone has to sell their T-shirt or dress sponsorship. There are plenty of other ways to create value as well 😅

3 years ago I sat with my mom and told her I wanted to go to San Francisco and work with the top people in the Valley. She said one day that will happen. You just keep working. She had no reason to say that. I was running a video studio I started at 21 out of Mumbai, with two failed companies behind me and not a single client outside of India. If she had told me to be practical, all the evidence was on her side. Instead she gave me the most boring advice available. Not manifest it. Not believe in yourself. Just keep working. So I kept working. Shoots in Dubai. A team across Singapore, Dubai and India. Clients who took the call because someone vouched for us and also because they had heard of us. I got one thing wrong for most of that stretch. I thought the sentence was about San Francisco, so I kept treating the city like a finish line. Today I'm writing this from San Francisco (my 4th time here), building the next phase of @blockwee from here, in rooms with people whose work I used to study from my bedroom. She never gave me a date that day. She gave me an instruction with no deadline on it, and that turned out to be the more useful thing to have.

a @blockwee competitive advantage: we're 100% laser focused on making the best video content for ambitious tech companies. launches, announcements, product stories, social content. that's all we do. we're not a generalist creative studio distracted by anything else.

this post blew up a bit, and there are a few new people on my account now. shoot me a dm if you're passionate about gtm, growth, marketing or events, and love authentic ideas about content.

this might be a hot take but one of the first people i look for feedback from after a launch isn't just the marketing team. it's also the sales team. they're usually the first to find out whether your messaging works in the real world.

what a privilege it is to be overwhelmed by a life we once prayed for

i saw a lot of talk recently on the tl about founder led marketing. and i think a lot of people equate founder led marketing with founders becoming influencers. i couldn't disagree more. it's all about reducing the distance between the people building the product and the people using it. i've been creating content for over 5 years across multiple platforms. the highest performing content almost always comes from someone who has real proximity to the problem. not because they're just better on camera. because they have better stories, opinions, context and conviction. if you're a founder, making content for your company has amazing asymmetrical benefits. one of my favourites when it comes to founder led marketing is @denk_tweets. you can absolutely hire great creators, agencies, editors and marketers. we do that ourselves. but they amplify your thinking. they can't manufacture it. so get infront of the camera and share your story with more people.

i tried a new tool by @dravishakatoch that helps founders figure out which VCs are actually investing in their space. what's nice about it is that it isn't just another database. it looks at real portfolio activity to narrow down investors based on your sector, stage and round size. if you're an early-stage founder raising capital, this can save a lot of time that usually goes into building investor lists. worth trying while it's still in beta.

motion graphics are one of the fastest ways to make technical products feel understandable. > explain what you built > earn trust faster > stand out in crowded feeds > create reusable assets for every marketing touchpoint

ask claude "is this a good idea" it says yes. ask "is this a bad idea" it also says yes (usually). i found a skill called LLM council that fixes this completely. it runs your question through 5 different angles before answering. the council challenges the idea, finds the flaws, and tells you what you're missing and gives you one clear answer at the end instead of mere agreement.

there's a website with over 500k+ @claudeai skills which you can search and import > writing > design > coding > data > automation all of it is categorised. find one skill, download it, open claude, click customize, paste it in.

a lot of teams right now spend an enormous amount of time thinking about product retention. how do we get users to come back? what creates a habit? what increases LTV? but when it comes to content, why start from zero every single time? almost every post is another acquisition attempt with a new hook, a new format and a new idea. but there's also companies building recurring content IPs that are approaching it differently. they're not just trying to attract new viewers but also giving existing viewers a reason to return. such content IPs compound much better and have a higher roi over a long period of time.

our shipping schedule for the week is off to a good start with this new banger video ft. @backyard_fi for @SuperteamAE

the best operators in tech are mentoring the next generation of founders at @unlockwithkeyai. here's a new episode of our mentor spotlight series, featuring Gretchen Howard, board member at @NotionHQ. earlier as COO at @RobinhoodApp, steering the platform towards a $30B ipo.

How are you feeling about Opus 5 so far? @claudeai

if you're planning to work on some side projects this weekend with @claudeai, then here's how you can cut your token usage by 75% with the same response quality - one, a chrome extension that shows you exactly how many tokens each message costs in real time - two, a set of instructions from github you paste into claude's customize settings i made a full step by step guide for both:

so yc published a new requests for startups list, and it confirms something that some of us have been talking about. ai isn't its own category anymore. people aren't asking founders to "build an AI company." they're asking them to build education companies, defense companies, healthcare companies, infrastructure companies that leverage ai. ai is supposed to be part of the stack. there's a big shift happening now; it's going to be exciting to see what new industry-defining companies emerge in the next few years.