We are a part of the One created by Source. Love one another. 1. Pale blue dot - piped.video/watch?v=UxHWlNku… 2. It all goes back in the box. - piped.video/watch?v=0ZKwAGWr… 3. True love explained - piped.video/watch?v=AVjRuM7R…

Ready to join Kraken VIP? 👉 kraken.com/vip

The @Krak app is pretty dope It’s Venmo but you can just send any token that kraken supports and or just good ole USD Plus there’s a debit card with 2% cashback tied to the card Have been sending family members random crypto’s I’m invested in and leaving them with the existential crisis of having to make the decision of selling the token or riding alongside me

Single stock perpetual futures coming soon from @Payward on @krakenfx 👀 payward.com/press-release/pa…

let me help you: 1. payward trading 2. payward banking 3. payward asset management 4. payward services all the entities you drew sit within 4 pillars; eventually we'll vertically integrate more products so that any customer, institution in the world can risk manage the same way citadel does in microseconds. reduce the intermediaries to zero including us... we will innovate and disrupt ourselves for best in class products.

our conviction is not priced in

as a reminder @krakenfx has become @Payward - trading (@krakenpro , @NinjaTrader, @breakoutprop) - banking (@Krak) - asset management (coming soon) - services (@PaywardServices) more to come tomorrow

Nasdaq is advancing its tokenized equities strategy by agreeing to invest $100M in @Payward, the parent company of @krakenfx. Nasdaq Ventures’ agreement to invest in Payward deepens the collaboration between the companies. Here's what it means: 🧵

8 years ago, @arjunsethi published a thought leadership essay: “How to Transform and Build a People Platform” It was built around 4 simple key points: 1. Flatten the ladder. 2. Create clean interfaces and autonomy between teams. 3. Burn the ships. 4. Leave company culture underdetermined. Today, I want to compare these ideas with what has actually happened at Kraken/Payward under his leadership. How Arjun Sethi is rebuilding Kraken around ideas he wrote about 8 years ago Arjun Sethi joined Payward, Kraken’s parent company, as co-CEO in October 2024. What’s interesting is that many of the ideas behind Kraken’s current transformation were already laid out by Sethi back in 2018 in his essay How to Transform and Build a "People Platform". His thesis was simple: as companies scale, they need fewer management layers, more autonomous teams, clear interfaces between them - and the courage to abandon the model that made them successful in the first place. Today, Kraken looks increasingly like a real-world implementation of that philosophy. 1. Flatten the ladder Sethi argued that growing companies tend to accumulate management layers until decision-making becomes slow and disconnected from the product. That was one of the first problems Sethi and CEO Dave Ripley identified after taking on the new structure at Kraken. They openly acknowledged that Kraken had accumulated too many organizational layers, with managers increasingly responsible for siloed P&Ls rather than directly building products. The response was painful: Kraken cut roughly 15% of its workforce in late 2024 while restructuring around greater ownership for product, engineering and design leaders. The idea wasn't to eliminate leadership. It was to move decision-making closer to the people actually building the product. 2. Clean interfaces & autonomy Sethi’s second principle was to build companies out of relatively autonomous teams connected by clear interfaces. Look at @krakenfx today. It is no longer simply a crypto exchange. The company now operates across: crypto + stocks + ETFs + futures + derivatives + payments + institutional finance + DeFi. Kraken launched equities and ETFs, built its own L2, @inkonchain, expanded into payments and institutional brokerage, and aggressively entered regulated derivatives. Then came the acquisitions. In 2025, Kraken acquired NinjaTrader for $1.5B, bringing nearly 2 million futures traders into its ecosystem. In 2026, Payward announced the acquisition of Bitnomial for up to $550M, giving Kraken access to a fully regulated US derivatives infrastructure. These businesses don't have to function like one giant monolithic exchange. They can operate as relatively independent products connected through a common platform. That is almost exactly what Sethi described in 2018. 3. Burn the ships This may be the most important part. Kraken’s historical identity was simple: crypto-native exchange. That identity is now becoming too small. The company is moving toward: crypto → stocks → futures → derivatives → payments → institutional finance → DeFi. The NinjaTrader acquisition is particularly telling. Kraken didn't just add another asset class. It bought a major traditional futures platform. Bitnomial takes the strategy even further: Kraken is building regulated financial infrastructure rather than simply offering crypto products inside a regulated wrapper. The result is a company that increasingly sits between crypto-native finance and TradFi. Kraken is no longer trying to become the best crypto exchange. It is trying to make the distinction between crypto and traditional finance increasingly irrelevant. That's the real “burn the ships” moment. 4. Leave culture undetermined This one needs a nuance. Sethi never argued that companies should have no culture. His point was that culture shouldn't become a bureaucratic instruction manual. Kraken still has a strong culture built around ownership, direct decision-making and individual responsibility. But the model increasingly looks like: Give people the context, define the goal, give them ownership - then let them decide how to get there. Not 50 rules for every team. This is essentially Sethi’s old idea of freedom + accountability applied at scale. From crypto exchange to financial platform The most interesting part of Kraken’s transformation isn't any single acquisition or product launch. It’s the architecture. Inside: fewer layers, more autonomy and ownership. Outside: more independent products, businesses and financial verticals. These two things are connected. You cannot build crypto, equities, derivatives, payments, DeFi and institutional infrastructure as one giant centralized organization without eventually becoming slow and bureaucratic. So Kraken is becoming something closer to a platform of platforms. And that makes Sethi’s 2018 essay look surprisingly prescient. He wrote about building organizations where autonomous teams could scale a company from the inside. Eight years later, he joined Kraken - a company that had reached exactly the point where that model became necessary. Now we can watch the same philosophy being applied both inside the organization and to the products it builds. Maybe Sethi’s original thesis was never really about HR. It was about architecture. Build a company where autonomous teams can move fast. Then build a platform where dozens of products can do the same.

Payward and the London Stock Exchange are partnering to modernize UK equity markets. LSE plans to list the full xStocks suite on LSE 24, subject to regulatory approval. In the coming weeks, the 100 largest London-listed companies will also be tokenized as xStocks. Tradable around the clock, available in 110+ countries, 1:1 backed.

krak is slowly becoming the crypto account you actually use for everything

A personal view and analysis on @nadoHQ + $INK to close the week, enjoy the read (powered by @epochbiz)

A first for onchain finance: borrow dollars against your Bitcoin at an overnight rate that won't move and a loan with no deadline to repay, all while your Bitcoin stays in qualified custody. Tydro v2 is live now on Ink.

Kraken Pro trading is now available through @tradingview 🤝 Best part? If you open and verify a new Kraken Pro account, you’ll receive a free TradingView Essential plan. Seems like a great deal to me 🫡

If the bottom is in, you all owe the 58k gang a debt of gratitude. Legendary

Crypto's finally starting to wake up and it's wild scenes on @breakoutprop today. We approved over 300 funded accounts already, with 100+ payouts right behind them. This is exactly the environment Breakout was built for. Capitalize on the move, pass your evaluation in a day, and start trading funded capital. If you're ready to get off the sidelines, use code MAYNE at checkout for a discount.

LFG.

Quitters never win.

Fair point. I mostly included @SamouraiWallet because I thought this work might get some visibility and it is the saddest most unamerican thing in the world right now that Bill and Keonne are locked in cages for building open source software. My heart breaks for @leamuirleyn and everyone else involved. We need to free them.

I didn’t realize how many of you I actually miss until this week. LFG.

Thank God bitcoin is decentralized.