This isn't a public relations fumble. It's an orientation failure.
Due to the way technology elites orient their decisions now, they aren't trying to advance technology to improve our lives anymore (cars, appliances, electricity, airplanes, telephones, PCs, etc.).
They orient towards dominance and control now.
Services instead of ownership. Data strip mining instead of data ownership. Gig work instead of career.
Instead of technologies that provide us with productive, independent lives, tech now delivers us circuses (gambling, porn, games, political theater, fake AI relationships) while stripping us of all independence.
Americans would rather have a nuclear power plant built in their community than a data center, this may be the worst corporate public-relations fumble of all time