UPDATE True North is entering its next chapter. SEASON 3. Episode 80. We started True North to raise the standard of analysis around Bitcoin, Bitcoin related public companies, and the capital markets forming around the network. A source of truth in a noisy world. That mission matters more than ever as Bitcoin moves deeper into the frontier of capital markets. Bitcoin is no longer just a “number go up” conversation. It is about treasuries, balance sheets, credit, public securities, custody, cybersecurity, AI, digital risk, and the businesses being built around the network. It is broad. Real. And increasingly difficult to understand. There's also a real community being built around this fast growing world and ecosystem. So True North is becoming more focused. Going forward, True North will operate as the Investment Grade Bitcoin Platform: a research led platform for high-quality analysis of Bitcoin, treasury companies, capital structure, macro, market structure, custody, and the broader ecosystem. The format will be sharper. The distribution will be better. The research will be more deliberate. The guest roster will be more curated. The community development will be way more fun. The standard will be higher. 🟩👆 We will bring in outside investors, operators, analysts, and builders when they bring a differentiated perspective that makes the work better. We will also be hosting curated in-person events around the world. I’m grateful to the original True North contributors who helped build the first two seasons. Their time, conviction, perspective, and willingness to think seriously in public created the foundation for this next chapter and evolution. We will bring back original voices for reunions, major market moments, and entertaining conversations (When we need a rundown from @GrainofSaltSF on attacking the tail or "getting a Diet Coke"). The mission remains the same: Maintain the signal within the noise. Educate the masses. Build Community. Upgrade the world. True North will continue to be powered by Strive, and not intend to be monetized. We will continue to operate with high integrity, transparency and respect. The Wednesday show will premiere on YouTube, with the goal of maintaining the same weekly cadence. Each episode will then be published across X and streaming platforms with timestamps and formats built for easier consumption. The next chapter starts today. 🫡 PJ