This right here…

Vote red in the midterms.

Look at our First Lady. That bow. Those pants. That posture. She doesn’t chase anything. She just shows up and makes everyone else look like they’re trying too hard. Classic. Elegant. Completely her. Melania never needed a title to be First Lady. She already was. 🇺🇸

McDonald's is spending 8.5 billion dollars to find out why families stopped coming. I can save them the 8.5 billion. They took out the playground. The plan, announced Wednesday at investor day. Better food, faster service, new equipment, AI tools, hospitality training, and a bigger push into chicken and beverages. They call it Next. The goal, they say, is making customers feel more comfortable. Wall Street loved it so much the stock fell 5 percent to its lowest since 2022. Over five years McDonald's shares are down 3 percent. Burger King's parent is up 14. The owner of Taco Bell and KFC is up 13. This is not a hamburger problem. This is a McDonald's problem. So let us talk about who used to eat there. Parents. That was the whole business. Parents at 5:40 on a Tuesday with three kids in the back and nothing thawed at home. You did not go for the burger. You went because your kids could run screaming through a plastic tube for 40 minutes while you sat with a coffee and experienced silence. That was the product. The food was the cover charge. The first PlayPlace opened in 1971 in Birmingham, Alabama, and for fifty years it did one job. It made small children demand to go to McDonald's. Then 2020 arrived, every play area in the country closed, and a great many never came back. The equipment came out during a remodeling program named Experience of the Future. The Experience of the Future turned out to be a touchscreen. Their own chief executive said he did not know if ball pits were in their future. Sir, you were not selling ball pits. You were selling forty minutes. So now there is no counter, no playground, and no reason for a seven year old to want to go. A screen, a window, and a bag. And for that we pay prices that require a moment of reflection in the parking lot. For thin, overcooked, oddly uniform pucks that taste like a memory of beef. I did not love them because they were good. I loved them because I was eight and there was a slide. And have you seen the new buildings. The old ones were unmistakable. Red roof, yellow arches, legible from a highway at 70 to a child who could not yet read. The new ones are a flat gray box with a small logo and a drive through wrapped around it. A regional claims office with a fryer. They removed the color, the characters, the counter, and the playground, and then hired consultants to find out why it no longer feels like anywhere. Which is why, when I have to eat fast food, I go to Chick-fil-A. Not for the politics. For the competence. They have led the customer satisfaction index for fast food eleven years running, and average 8.5 million dollars per location against McDonald's 4 million. More than double, while closed on Sundays. Fifty two days a year with the lights off, and still double. A seventeen year old hands you a bag and says my pleasure and means it about 70 percent, which is 70 percent more than a touchscreen has managed. McDonald's is spending 8.5 billion on hospitality training. Chick-fil-A earns 8.5 million per restaurant by just having some. So here is my consulting proposal, free of charge, on behalf of mothers everywhere. Put the playgrounds back. Not a nostalgia campaign. Not a retro cup. The structure. Tubes, slides, a door the kids cannot open from the inside, and a bench where a tired woman can sit. And understand what you are buying, because it is not lunch. A six year old does not know your food is bad. He has no basis for comparison and no functioning palate. He thinks the burger is incredible because he is standing in a castle made of tubes. That is the window. That is the only window you get. You catch them before the taste buds arrive, and thirty years later they drive past your sign, feel something they cannot explain, and pull in anyway. That is not a menu strategy. That is imprinting, and you shut it down in 2020 to save on cleaning. Eight and a half billion dollars for AI tools and hospitality training. Or a slide. 🦋

Keep it up, Chris.  You’re exposing Newsom’s rot through and through.

🚨The new incredible White House helipad was just used by President Trump & First Lady Melania to head to Joint Base Andrews to welcome China's President. It's insane it took this long for a White House helipad to be made. Thank you, Mr. President!

The guy who signed the “Stop Nick Shirley Act” is now lecturing America about free press. Bold strategy 😭

The corporate media cartels are throwing another massive temper tantrum because they finally got called out. The entire establishment press pool—ABC, CBS, NBC, CNN, and Fox News—effectively shut down their shared pool coverage of the administration's trip to New York. They are standing in solidarity with CNN, Politico, and MS NOW after the .@WhiteHouse officially banned these outlets for pushing endless fake news. The legacy networks claim they are protecting the public interest, but they are just terrified of losing their unchecked grip on the narrative. For decades, these mainstream giants operated as a protected gatekeeper club. When the White House actually takes a stand against their biased framing—the networks pack up their cameras and go home, expecting us to panic. This calculated boycott is completely backfiring. The era of relying on legacy media is over. Independent, grassroots journalists and non-establishment platforms are already filling the void without fear, stepping right up to report what is actually happening. While the mainstream media chooses to sit on the sidelines and sulk, real independent voices are thriving, giving the public the raw, unedited facts.

I launched on Marine One a hundred times during the Clinton administration. This is a sight for sore eyes. What took so long? It took @realDonaldTrump. 🫡

True

I always wondered why Marine One landed on grass. Trump would then walk on the grass to the WH. Not even a sidewalk or walkway. This is 100x better.

The WH Press office personnel should hold a mock presser and have the big screen showing a montage of 30 minutes the MSM doing their "fair and balanced" coverage of the Administration. Then watch them try to explain it on their News sites. That would be a hoot.

Funny

But, the media keeps telling us that it's Republicans who are a threat to our democracy

President Trump is right. Biden barely held press briefings. When he did, they asked him his favorite ice cream flavor. Fake news gave him and his whole administration a free pass. Circle back. Lie. Repeat. No pushback. Now the very same crowd was hostile towards Karoline Leavitt. The First Amendment isn’t being violated. They still have the right to speak. They just don’t have a guaranteed seat in the White House briefing room anymore. Access is not a constitutional right. Read that again.

Just drove through Clinton, Iowa, and stopped at @Culvers. After Lara finished taking my order, she looked at my sweatshirt and said, “I’m old enough to know who Walter Payton was.” I told her, “That’s my dad.” She freaked out! Then 17-year-old Ze lost it, too. He told me WP was his favorite football player. Before our food even came out, I took pictures with everyone. What a special, unexpected moment. Thank you, Lara & the entire team for making my day. 🙏🏽 @WalterPayton, you have no idea the impact you left down here. Your legacy continues to touch people in places you never imagined. 🙏🏽 🐻⬇️ #Bears

Iran is trying to hold out, hoping Democrats win the midterms. Sad when even our enemies count on Democrats siding with them over America.

I can't go to a Muslim country and drink beer or wine, or eat bacon or pork BBQ; and my wife isn't allowed to walk around in shorts and a t-shirt in a Muslim-controlled country. So why in the hell do Muslims think that they should be allowed to tell us that we should change our laws or customs in America to accommodate them ? And WHY are Democrats telling Americans we must do that…