Mom, Marin dweller, prankster, CMO. SVP Marketing at Wrapbook. Former Flock Safety, Invoca, Movable Ink, Hootsuite, Yammer.
San Francisco
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On On Production, Alfred Cervantes shares something that might surprise producers who haven't looked at Houston lately:
The crew base looks a lot different than it did five years ago. Film professionals from Los Angeles, New York, Chicago, and even London have relocated to the Houston area, and that's quietly changing what's possible for productions filming there.
Watch or listen to the full episode with Alfred Cervantes now. 👉 wrapbook.com/on-production-p…
#OnProductionPodcast #FilmProduction #TexasFilm #HoustonFilm #Wrapbook
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A new federal film incentive bill was introduced yesterday, and it could be the most significant piece of legislation the industry has seen in decades.
Wrapbook Co-founder Cameron Woodward and VP of Sales and Production Incentives Ryan Broussard both weighed in for @IndieWire on what it could mean for American production.
"This allows us to preserve film infrastructure that we've been building for over 100 years, and if we lose it, it will be gone forever." — Cameron Woodward
"It would be an absolute game-changer for the crews working in the U.S. and production companies." — Ryan Broussard
Read more. 👉 indiewire.com/news/analysis/…
#FilmIncentives #FederalFilmIncentive #FilmProduction #Wrapbook
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On the latest episode of On Production, we're getting into the business of AI-native production.
PJ Accetturo, founder and CEO of Genre.ai, joins Cameron to talk about the questions nobody else is asking: pricing, margins, failed campaigns, staffing, and what AI actually means for the economics of production. PJ also breaks down why some projects work better as traditional shoots, where the tools still break, and how his own thinking has evolved from "Hollywood is doomed" to something considerably more optimistic.
If you work in production and want an honest, ground-level look at where AI fits right now, this one is worth your time.
Full episode out now. 👉 wrapbook.com/on-production-p…
#OnProductionPodcast #FilmProduction #AIProduction #Wrapbook
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On the latest episode of On Production, we're getting into what it actually takes to build an indie film from script to festival.
Neil Champagne, Head of Development at Tinygiant, joins Cameron to walk through the full arc of producing She Keeps Me Young, which premiered in the U.S. Narrative Competition at Tribeca, from assembling an ensemble cast on a micro-budget to navigating the festival ecosystem and the distribution conversation that follows. Along the way, Neil makes a case that will resonate with any indie producer: your go-to-market strategy and your production decisions are not two separate jobs.
If you work in independent film or want to understand how the best indie producers actually think, this one is for you. Full episode out now.
#OnProductionPodcast #IndieFilm #FilmFestivals #FilmProduction #Wrapbook
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On the latest episode of On Production, we're getting into the state of indie film and what it actually takes to build a sustainable future for it.
@Jon_Reiss and @Marj Safinia join Cameron to break down how financing, distribution, discoverability, and audience behavior have shifted—and why the biggest challenge for independent filmmakers today isn't getting a film made, it's getting it seen. They also discuss the work of the @FilmCoalition and why collective advocacy is becoming just as important as making great films.
If you work in independent film or care about where it's headed, this one's for you.
#OnProductionPodcast #IndieFilm #FilmDistribution #IndependentFilm #Wrapbook
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Huge thank you to @United for going above and beyond. Susan, the Regional Ops Manager in Sydney, found an item my son left on his flight and tracked me down on LinkedIn to make sure we got it back. Excellent customer service and genuine kindness. Thank you, Sussn👏✈️
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Dee Anna McPherson retweeted
The Mikaela Naylon Give Kids a Chance Act has PASSED in the House of Representatives! Thanks to all that wrote, emailed, tweeted, facebooked and supported this great Childhood Cancer legislation. Now we have to continue to work to get this Act passed in the Senate next week.
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Dee Anna McPherson retweeted
BIG NEWS! THE MIKAELA NAYLON GIVE KIDS A CHANCE ACT IS IN THE END OF YEAR PACKAGE (aka the CR!) !!
This week the House will vote and next week, the Senate will vote. There are still risks it could fall apart, but this is a good day.
We dedicate this day to all the kids and young adults who will not have a chance to benefit from the Mikaela Naylon Give Kids a Chance Act.
Thank you to all of us who reposted, created posts, shared, and tagged. Thank you to all the kids - for Climbing the Hill and sharing your journey, for emailing Congressional offices, for speaking to reporters. It mattered.
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Dee Anna McPherson retweeted
SENATE: PASS THE MIKAELA NAYLON GIVE KIDS A CHANCE ACT NOW!
"The thought of making it to the end of the day isn't in the cards for me right now. I'm still taking chemo in hopes that it will kill this thing, but it keeps taking everything away from me. I am 16. I have dreams and aspirations. And I want to make sure that others receive a better standard of care."
-- Mikaela Naylon, FDA OSI Osteosarcoma Conference, October 10, 2025.
@LeaderJohnThune @SenSchumer @BernieSanders @PattyMurray @SenatorBaldwin @ChrisMurphyCT @timkaine @SenatorHassan @Hickenlooper @SenMarkey @AlsobrooksForMD @SenLBR @SenatorAndyKim @SenCassidy @SenatorRandPaul @SenatorCollins @lisamurkowski @SenMullin @SenatorMarshall @HawleyMO @SenTuberville @SenatorTimScott @SenatorBanks @SenatorHusted @SenMoody
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Dee Anna McPherson retweeted
Federal funding for pediatric cancer research has always been profoundly inadequate and now federal funding for pediatric cancer research has taken a new low -- from not promising continued funding for studies of academic drugs in PBTC's now defunded consortium, to the decision not to fund Duane Mitchell at @UFPharmD 's promising brain tumor research that scored higher than 93% of all submitted grant proposals. What do children with cancer need to do to get support for pediatric cancer research? @JoeBaber1
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Dee Anna McPherson retweeted
Not all DFR programs are created equal, and neither are their price tags. Some vendors make their solutions seem less expensive by concealing the actual costs of extra equipment, additional staffing, and unspoken fees.
Our VP of Aviation, Rahul Sidhu, explains in his latest article how to calculate the true cost of a DFR program and avoid being misled.
✅ Understand the DFR cost per square mile formula
✅ Spot misleading pricing tactics
✅ Ensure your agency gets real value, not just a sales pitch
Read the full breakdown here: bit.ly/3EruF6e
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Dee Anna McPherson retweeted
There’s a bit of confusion as to what happened last night.
By the end:
— none of our bills were in the CR
— Gabriella Miller Kids First Research Act passed. It was UC’ed in the Senate. It had passed the House months ago. The result is a total of $63m for funding.
— the Give Kids a Chance Act went to a UC in the Senate and Sen Paul blocked it. Now companies won’t do studies of cancer cocktails for kids.
— the Give Kids a Chance Act also includes 2 other bills. One is the PRV reauthorization. The PRV program expired last night at midnight. The PRVs had resulted in over 65 new drugs for kids with cancer and other severe illnesses.
— the Give Kids a Chance Act also includes another bill, the Innovation in Pediatric Drugs Act. Because that Act did not pass last night, companies that fail to complete pediatric post market studies do not face the financial penalties that they would if the failed studies are for adults.
— the Accelerating Kids’ Access to Care did not have a UC vote and did not pass. As a result, kids on Medicaid who have cancer or other medically complex illnesses still can’t cross state lines to seek treatment, even if that treatment is better or even life saving.
After Trump and his cronies torpedoed a bipartisan effort to pass several important health care bills, I went to the Senate floor one last time to try and pass my bill to help children with cancer.
This bill would help the sickest kids, but @SenRandPaul stood in the way. This is today’s Republican Party.
I’ll never stop fighting to put America’s kids first.
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This is not getting the attention it deserves. Supporting kids w cancer should be a non partisan no-brainer
Unfortunately, the childhood cancer research matter is not yet moot. @elonmusk, please help. I know you care about children. Please contact me — we can fix this.
— none of our bills were in the final CR
— Gabriella Miller Kids First Research Act passed after a Senate UC. It had passed the House months ago. The result is a total of $63m for funding.
— the Give Kids a Chance Act went to a UC in the Senate and the UC failed. Now companies won’t do studies of cancer cocktails for kids. Cost=0
— The PRV program expired last night at midnight. The PRVs had resulted in over 65 new drugs for kids with cancer and other severe illnesses. Companies lost a source of no dilutive capital for drug development for kids with cancer and other rare life threatening illnesses.
Cost=0
— Innovation in Pediatric Drugs Act did not pass. Now, companies that fail to complete pediatric post market studies do not face the financial penalties that they would if the failed studies are for adults.
Cost =0
— the Accelerating Kids’ Access to Care did not pass. As a result, kids on Medicaid who have cancer or other medically complex illnesses still can’t cross state lines to seek treatment, even if that treatment is better or even life saving. Cost is quite low because the Medicaid expense is in one state or another.
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Dee Anna McPherson retweeted
Once again, do NOT come to San Jose to steal or put our community in danger—we will find you, arrest you and prosecute you. Nice work, @SanJosePD!
You can run, but you can’t hide from our eye in the sky!🚁 ALPR alerted officers to a stolen car, Air3 locked in, suspects bailed on foot, but guess what? 350-yard sprint later, both are in custody. Stolen car returned to its owner. Teamwork makes the dream work! 💪🚔 #AirSupport
#PublicSafety #SanJosePD #KeepingSanJoseSafe
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Dee Anna McPherson retweeted
Kids with cancer will be hurt if our bills are not passed into law. #GiveKidsAChanceAct.
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Dee Anna McPherson retweeted
Ever wondered what it takes to build a real-time crime center? Whether you're working with a million-dollar grant or a small but mighty team, Flock's podcast, “Real-Time Policing: When Moments Matter,” is here to show you how real-time policing is changing the game.
Tune in to episode 1, out today.
📹 Watch: bit.ly/3D0v274
🎧 Listen: spoti.fi/3Vksozm
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Dee Anna McPherson retweeted
Flock Safety is thrilled to announce our strategic partnership with Getac. This collaboration demonstrates our commitment to building partnerships with other leaders in the public safety industry and is a significant step forward in providing a comprehensive solution for law enforcement agencies.
We invite you to visit us this weekend at the IACP Annual Conference, where the Flock Safety team will be at Booth #513 from October 20-22. Together, we’re setting a new standard for public safety.
bit.ly/4eL0rbJ
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Dee Anna McPherson retweeted
Today, we are excited to announce that Aerodome has officially joined forces with @Flock_Safety. This acquisition unites two of the fastest-growing companies in the public safety industry, creating the best possible outcomes for our shared customers. Together, we are investing more than ever in building the future of air support for public safety agencies nationwide.
Join us at IACP to experience a demo of our new, fully integrated DFR platform and see how our shared vision is coming to life.
Learn more here: flocksafety.com/articles/flo…
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Dee Anna McPherson retweeted
The future of crime prevention is here. With the announcement of Flock Safety’s acquisition of @FlyAerodome, we are one step closer to our mission of shaping a safer future, together.
Learn more about how Drone as First Responder (DFR) technology is set to transform public safety: bit.ly/4dJFqgg
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Dee Anna McPherson retweeted
Our new camera technology is helping protect our merchant corridors and small businesses.
Thank you to our @SFPD officers for their work! And thank you to voters for passing Prop E so we can give our officers even more tools like this.
Flock camera busts suspect who stole over $3,400 in store merchandise!
Suspect arrested after store security guard observes license plate, @Flock_Safety catches license plate, and @SFPDBayview Sergeant locates vehicle and detains suspect without further incident. Well done! ➡️ bit.ly/3XxPF2u
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