How Alice Li turned <$1M raised into 500M+ gummies sold. NEW OPERATORS TITANS ft. First Day’s Founder Entered a crowded market Launched a kids’ multivitamin Built trust w/ skeptical parents Hit a multimillion-dollar run rate Raised <$1M from founders Expanded into family wellness Built out a strong C-suite Scaled to 9 figures (profitably) Became Target’s #1 kids’ vitamin AND SHE’S STILL 80% DTC Hosts @JasonPanzer + @mbertulli bout to get hate mail for her most contrarian take: “I don’t think the product idea matters.”

How do you make more money from every visitor? “There are two ways of doing it.” Increase AOV Increase CVR @varunkundra, @couuor + @codyplof share how top brands maximize margin and then audit Winks’ funnel. Bundles vs. upsells One-time vs. subscription Price hikes vs. price cuts Discounts vs. free gifts Margin vs. signal

For each other, not against each other. What can we do better?

thank you to @MehtabKarta and the sponsors for a wonderful dinner

Nearly 3k have signed up for this Friday’s online event! 9ops.co/96g8vd Why? Because … - Over 25 speakers - Executive keynotes - All-action panel - Live Q&A breakouts You’ll also get … - @MacCoyMerkley’s Q4 calendar - @ChereneAubert’s scaling guide - @couuor’s growing list of ~45 tips - @mbertulli @codyplof’s 1st BFCM Alongside the Operators hosts … @JasonPanzer, HexClad @SeanFrank, Ridge @mikebeckhamsm, Simple Modern @mbertulli, Pela Case x Lomi @codyplof, Jones Road @couuor, Ridge @connorrolain, HexClad @MehtabKarta, Karta Ventures @KatyMimari, Caden Lane You’ll be joined by … @MacCoyMerkley, Portland Leather @ChereneAubert, Growth Capital @ejayodonnell, Dad Gang @aschinasi, Hulken Leah Melnick, ButcherBox @DimosKarpouzis, Viasox Marcus Hatcher, @TAOclean @MillPrue, Beauty By Earth Alina Fitsai, Bobbie @jamalarobinson, CEV Collection @MattParkin20, @Fulfilio @BryanBumgardner, @northbeam @mikemanheimer, @PostscriptIO @realamitrg, CEO @richpanel @itsaliciagan, @AfterSell Jonathan Ramos, @AppLovin @krishnapoda, @SarasAnalytics Mike De Lia, Sr. Mang. Grüns @TaylorHoliday, @CommnThreadCo I swear on everything holy, this will be my last mass-tag post … as long as we break 4k by tomorrow 😂

ep1 of new fave show just dropped

IT’S HERE! Operators Build E001. Why start a brand? What’s the product? How much capital? Who’s the boss? Where can you buy? @mbertulli, @codyplof, @Seanfrank, @mikebeckhamsm + @FitCoachCurtis launch a brand from zero, in public.

What happens in Vegas...doesn't stay in Vegas.

According to Mrs. Panzer - if you have Instinct and Chat GPT you basically don't need friends.

Five operators building a brand from zero, in public … Curious what the product is? Our big reveal goes live with episode one next Monday, August 24th! - Every step - Every decision - Every fight - Every number - Every outcome @mbertulli, Pela + Lomi @mikebeckhamsm, Simple Modern @Seanfrank, Ridge @codyplof, fmr. Jones Road Beauty @FitCoachCurtis, Ammortal

They’ve done it before. CAN THEY DO IT AGAIN? We’re launching a brand. Building in public. Documenting everything. @mbertulli, Pela + Lomi @mikebeckhamsm, Simple Modern @Seanfrank, Ridge @codyplof, fmr. Jones Road Beauty @FitCoachCurtis, Ammortal New series drops next week!

Excited for this. I’m excited for a new challenge and to be the dumbest one in the room again. I’m also excited to build form the ground up. Early days at JRB were some of the most fun. We’ve been absolutely cooking with AI getting everything dialed the past few weeks. Can’t wait to get this launched. We’ll be sharing very publicly and plan to eat a few big doses of humble pie. We’re all accomplished operators, but can we do it again? Times are different and skill sets are different. Whether you’re rooting for us or rooting against us (you know who you are), it’s gonna be fun and o appreciate you.

Let the games begin!

Incrementality is the gold standard. How do you build your marketing around it? @couuor and @connorrolain are joined by @oliviaakory, CMO at Haus + Queen of Incrementality. Don’t start with Meta holdout (Start with intra-channel) Remember “bad” results are good (As long as you action them) Match test duration to hypothesis (Ridge: 2wks, HexClad: 3mos) De-bias your attribution data (With your own test history) Test channels against each other (Not against a target iROAS) Answer one question: “Where is my next dollar best spent?”

“Product market fit is when the market is pulling the product out of you.”

You may have heard about a BIG announcement if you listened to the new @M__Operators episode this morning - nominations are open for Haus TOP MARKETERS OF 2026. @couuor 's pick: anyone named Connor and @rabahrahil (B2B marketing legend) @connorrolain's pick: @mattytjmartin (Cadence), Keegan Tigges from @david_protein. @zachmstuck must certainly be included in this conversation too. The problem: many industry lists end up rewarding whoever has the biggest following or loudest personal brand. We wanted to try something more objective - what if we could judge nominees based on their INCREMENTAL impact - what did they do and what business outcomes happened as a result? Nominating is free, and both Haus and non-Haus customers are encouraged to apply. Marketers across experience and seniority levels are eligible. I'll be co-judging with my personal picks for top marketers of 2026 - @connordault (CMO Superpower, formerly Grüns) and Christopher Lee (CMO, XBOX). The best part? Winners will be featured on a special OpenHaus episode and will be personally invited to attend Haus’ Customer Advisory Board event in Pebble Beach (@Zep_Haus tells me this is a pretty good golf course?) Tag your top marketer of 2026 below and learn more / submit your nominations at the link in thread!!!

If you have a CPG brand that you believe is ready to aggressively scale, read this post: @JoySharma_11 is crazy. In the works more hours, is willing to go further, spends more time thinking about eCommerce than anyone on earth kind of way... He drives me nuts. But that is the kind of extraordinary effort it requires to produce extraordinary outcomes. He has been bugging me for months about creating an offering for subscription brands that focuses on RAPID SCALING. I finally gave in. It's extreme, but he believes in it so much that he is going to PERSONALLY MANAGE the first 3 brands that join. He believes he will DOUBLE YOUR SPEND in 90 days and handle EVERYTHING NEEDED TO DO IT. That means you get: 1. The Hourly Scaling API We use our private Meta API to force spend into your winning hours. We bully everyone else out of the auction in the windows that matter. 2. Offer and Landing Page Design We research, build and publish offers that outbid your category We manage $3B+, so we see what everyone bids, the closest thing to cheating an auction. Then we build it all for you: the offer, the pricing, the landing page. 3. Branded static ads For ever off and page Made in-house. Live in days. We double down on whatever the auction likes. 4, Proven Creators Ready To Work on Your Brand *This part is uniquely awesome* We have a special partnership with @RefunnelApp on this offer. They dug through their data and pulled the creators who always work. They sit in a private group, just for this program. Free, no % of spend, no % of sales. 5. 24/7 buyers. Hourly receipts. Every hour, your Slack shows the extra spend we created. Behind it: trained buyers who manage $100,000 a day in budget. Never a VA. 6. A forecast you can bank on Good to ±5%. Order inventory against it. Add a Meta credit line, cash never caps you. ★ Bonus: @JoySharma_11 is your growth strategist. He directs this program and oversees $1 billion+ a year in revenue. Joy will personally be your growth strategist on all three spots. He would rather die than have this offer fail. He's banking a lot on this working. You will not find a harding working, smarter strategist in the entire world. Sign Up Here To Learn More: commonthreadco-global.com/x And if you want to hear Joy talk about the offer directly listen to this episode of our pod: youtube.com/watch?v=6psqtXu4…

Ulta forecasted 5k orders for BK Beauty. Lisa Jauregui + @pauljauregui sold 22k and fulfilled everything in-house within two days. NEW OPERATORS TITANS with @mbertulli @KatyMimari Launched from living room in ‘19 Only selling makeup brushes Wrote revenue targets on napkin Built their own fulfillment early VC said, “You can’t scale that.” 7 years later, never used a 3PL Joined TikTok Shop beta in ‘23 When @mbertulli was still bearish Seeded 1,500 creators last month Got 2,500 videos; affiliate only Cosmetics finally drop this year Napkin’s targets are holding up

.@igorlebovic (CEO, Honeylove) called our mastermind “the ultimate anti-conference.” 30 operators (4B+ annual GMV) Sharing tactics (No keynotes) And bull riding (Making friends) Made possible by @AppLovin.

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