There’s a well known story from England about the architect Christopher Wren visiting the site of St. Paul’s Cathedral back in the seventeenth century.
He encountered three bricklayers & asked them what they were doing and all three gave very different responses.
The first said, “I'm laying bricks.” The second said, “I'm building a wall.” The third said, “I'm building a cathedral.”
It’s a story used in every business school around the world to show how having a higher-order purpose makes people & organisations deliver superior performance.
We now have a similar homegrown story—our very own parable about the Power of PURPOSE. 👏🏽👏🏽👏🏽