The race to become the de-facto Steam / Animoca on
$TON starts now, and we like
@CatizenAI as the current frontrunner.
Read Folius Report here (EN):
docsend.com/view/xqqbnterzep…
----------
After spending time on Telegram x
$TON, it’s becoming clear to us that in the next 3-6 months, a ton of (no pun intended) H5 mini-app devs are about to onboard & build out the ecosystem (already evident w/ clickers). We believe this app narrative is likely underappreciated by the broader
$ETH / Base /
$SOL CT cabal, and as a result we are very likely going to see (a) new token playbooks on
$TON similar to that of DeFi / NFT / VC-infra, and (b) massive 20-100x type wins within this ecosystem.
In particular, Telegram’s nascent Infra & ecosystem lends itself very well to a social x gaming behemoth establishing dominance early & capturing significant value – and we believe the fastest horse currently to be the Catizen team
@CatizenAI (amongst a sea of clickers).
----------
The report is split into 2 pieces, 1st part about Telegram x TON, and the 2nd part about Catizen. We believe that:
- Telegram x TON is on the cusp of massive Web3-enabled app growth, and
- That Catizen, amongst others, could be the fastest horse to become the “Mini-steam / Next Animoca” on Telegram to monetize the traffic.
As of June 2024, Telegram x TON has worked its way solidly into the tier-1 camp both as a messenger app with 900 mm MAU and as a blockchain platform w/ usage rivaling that of
$BASE and
$SOL.
- We believe that with the launch of its Mini Apps effort circa 2023, the 2024 Telegram ecosystem reminds us of Facebook in 2008 and WeChat in 2018 – just prior to explosive DAU and monetization ramp after the launch of Mini Apps respectively.
- In particular, if we benchmark Telegram to WeChat today, we believe that per MAU spend on Telegram still sees 10-30x upside easily, while the developer ecosystem remains 100x less competitive.
- With Web3 wallet, USDT, and IAP (In-app-purchase) all integrated within the past 12 months, the onboard, onramp, and onchain cost for Web3 is significantly reduced – the stage is now set for explosive Web3-enabled 2C product growth on Telegram in the foreseeable future.
While Telegram’s H5 infra, ad-targeting, and app-center-distribution stills leaves much to be desired (as well as difficulty in smart contract dev), we believe that a Steam-like platform to onboard, launch, and distribute thousands of apps on Telegram is a sizable opportunity -- and we believe that Catizen could be the fastest horse in this race.
Not only do we believe that the ecosystem will quickly move beyond clickers in 2-3 months, but also that Catizen so far inspired confidence via:
- A single-title hit demonstrates remarkable Web3-induced virality, production value, AND monetization at this stage of the Telegram ecosystem, as evident by its 20 mm in registered users and 12 mm USD in revenue 3 months into launch,
- The founders’ 5+ years tenure of success in both the WeChat + Facebook ecosystem, as well as building out the app infra along the TON team since mid-2023 ,
- Its execution on dev-onboarding and app-center-building,
- Its proximity to the WeChat mini-game ecosystem – with a strong pipeline of 150-200 games ready to launch in the next 3-6 months.
We look forward to seeing the
$CATI flywheel in motion.
Disclosure: Folius Ventures is an investor in Catizen and its parent company Pluto Studio.